Shopping at Laduree in New York City NYC

It was a lovely Sunday afternoon with lots of sunshine and it finally felt like Spring has visited New york City. Since I was in Soho, filming my vlog, I derided why not to stop by at Laduree for a brunch. And then as I stepped into the pastry shop and instantly bumped at the tail of the long twisted line, I remembered that Sunday afternoon brunch at Laduree is not a good idea, because the place is so crowded that even shopping at Laduree in New York City NYC will not be quite a pleasant and relaxing experience. Of course, the pastry selection looked as lovely and mouthwatering as always. And every time, I tell myself that next time, when it is not so packed I will definitely sit down for a brunch and try these pastries and then I end up buying a box of macarons and leaving the store.

Shopping at Laduree in New York City NYC

This time, it was not any different. I looked and took pictures of rows and columns of all the pastries that looked so invitingly delicious. Then I ordered a box of macarons with my favorite Rose macarons that have a very subtle taste of rose petals. I also always want to try their beauty products and look closely at the selection of souvenirs, but since the line behind me is so long, I feel guilty holding it up while smelling different candles. I almost feel a pressure that I cannot come unprepared and not know what I want, although, honestly, I have not tried a lot of their stuff yet.

Shopping at Laduree in New York City NYC

It almost looks as if I am apologizing to the sales person for asking her anything beyond the box of macarons, and mostly to the people behind me, when I ask her to show me 2 or 3 different candles that are lined on the shelves behind her. Something new, I add and then she brings me the 4 different candles, but not their New Lucky Charms collection featuring different cities, including New York, the collection that I did not even know about. This time I select the Paeva Candle that smells heavenly of Violet flowers. What could be a more perfect candle for the Spring?

Shopping at Laduree in New York City NYC

Only when I got home and started editing my pictures, I took my time to look at the contents of the store shelves in detail, without any pressure and without being in a hurry. And then, I took a note of a row of candle boxes with city names on them on one of the shelves. I researched them on the Laduree website to discover that these were from a new Limited Edition collection of 6 candles, called “The Lucky Charm Cities”, which just came out and which included the candles named after some major cities in the world, including one labeled as New York. Damn it! Once again I felt guilty for coming to the store unprepared! Who said that if I asked for something new, the sales associate should show me the candles from their new collection? Living in New York taught me not to blame anyone, not to expect any courtesy or any services beyond some very basic ones from sales associates in stores or waiters at the restaurants. If I get a smile from a sales person in NYC (which I did in Laduree, she was very nice and helpful), then everybody is having a wonderful day. So, I felt a bit of a regret that did not know in advance and hence did not ask the right question.

Shopping at Laduree in New York City NYC

Overall, I love going to Laduree, and this time, aside from my usual box of macarons and a beautiful candle, I got a French themed key-fob featuring Eiffel Tower, Macaron and Laduree charms, as a gift for my 9-year old daughter. I hope one day, when I visit Laduree on a weekday late morning, I will be able to stay there for a brunch and enjoy French dishes in peace and quiet, which is a luxury in New York City.

Shopping at Laduree in New York City NYC

Shopping at Laduree in New York City NYC

Shopping at Laduree in New York City NYC

Shopping at Laduree in New York City NYC

Shopping at Laduree in New York City NYC

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